What We Do
Your website says a lot about you to your existing and prospective customers. It's becoming a very important tool which will have a big impact on your marketing and your continued communication with your customers. Ask yourself these questions...
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Website technology has changed dramatically over the last 5 years. Now you can be in control and have a unique client facing tool that can enhance your business.
Some examples or what we can include...
How would you like the ability for you or your staff to update your website whenever you want - no technical knowledge needed? If you can type text into a document then we can give you the ability to upload new articles, update news or your details at the touch of a button, all without needing to contact us. Think of the money that will save you in technical assistance or waiting for a specific member of staff to get the job done. Keep your clients interested by regular website updates and give them the impression that you are a progressive company.
If you sell physical products and only have a static website at the moment, you may be surprised at how a dynamic online shop can help your business. Giving your customers the ability to browse through your stock online, select their requirements and order and pay without any interaction required by you can be an immense benefit. Your online shop can process credit card orders if required, or accept orders from customers who have accounts with you, take customer account applications, immediately assist customers with queries and suggest special offers to visitors.
Databases allow you to keep your information fresh. We've years of experience in developing web database application whether for e-commerce or content management. We're Microsoft SQL qualified and we also develop using the popular MySQL system
When your website really has to impress, or when you want to demonstrate something to your clients, a Flash demo or interactive website might be the answer you are looking for. 'Flash' is not our description of the website, but is the name by which the technology is known within the industry. Using Flash's own scripting language, we can create quite complex animations and even games that require the visitor to interact in real time. Check out our Flash demo's on the the other page.
The days of putting up a new website, and thousands of new customers finding it are long gone! It's not all bad news however. As experienced SEO's (search engine optimizers) we have a range of techniques we can use to encourage the search engines (Google, Yahoo etc) to show your website ahead of your competitors. There are no instant, guaranteed 100% fixes in these solutions - remember, you may be competing with thousands of other similar businesses - but we can give you the edge which will make a difference. As an example, lets imagine that you are an insurance broker and you want your website to appear on the first page of Google's results. Take the phrase 'car insurance'. If you type this into Google, it will find 8,700,000 websites that supposedly relate to this term. What chance does your website have? You are competing directly with nearly 9 million other websites. For highly competative terms, we can usually get you on to the first page of the search engine's results so that your prospective customers will see you. This can take anywhere from a few days to several months for more competative keywords. Don't believe anyone who gives you cast-iron guarantees on this and wants substantial money upfront. This process is ongoing but can pay off big time. So if you are serious about this, be prepared to budget for it.
Depending on the industry you are in, it may be worth direct marketing with one of the search engines. This usually involves setting up a marketing campaign whereby a small advert is displayed alongside a search engine's results, and paying a certain amount each time an interested visitor clicks on your advert. This is known as 'Pay-per-click' advertising. The advantage with this form of marketing is that it can be instant. You can guarantee that propective customers will see your ad, and you only pay for visitors who are interested enough to click through to your site. You can start marketing in this way within a few hours and each visitor can cost from a few pence to several pounds depending on the competativeness of the search term.